Ever wonder why people preffer Coke over Pepsi? Or how people can enjoy something that just tastes horrible? Well thanks to science and marketing we have the answers. Coke versus Pepsi: It’s all in the head
Scientists did a study of people drinking Pepisi or Coke then putting them on an MRI to see what part of the brain is triggered. They found two areas the taste section and the emotional one.
And it seems that Coke causes the most brain activity in the emotional area. So those marketing slogans and gimmicks showing people having a good time together drinking Coke works makes a cultural influence
They dont mention who the 67 test subjects were, this but I bet they were over 18. I bet if they test the younger generation who are highly targeted and were raised in this massed market world you would see much more results attached to emotional section of the brain rather than personal taste.
So do you drink Coke or Pepsi cause of the taste or some emotional attachment?